We all agree that professional relationships are the backbone of the industry and investors play a vital role in the business of an organization. Having an exemplary investor relations website plays a key role in the success of a company’s target audience referred to as investors or partners.
IR websites serve a double purpose, as they can boost the name recognition for your company, and build relationships with investors and shareholders as well. That alone can sometimes be enough to draw new deals to your door. Building a corporate IR website goes into structuring important information in terms of content design and plays a critical part to provide information for the investor during different times of the year.
In this comprehensive guide, we will explain the strategies that corporates can utilize to court investors. First, we’ll expand on the definition, then delve into the appropriate target audience, and finally, share some marketing tactics that trigger the attention of private equity and venture capital firms.
Keep your website investor-friendly
Optimized IR websites provide investors both qualitative and quantitative data that can provide sufficient ground for investment decision-making processes.
The investor relations website is one of the critical parts, it is a platform where both your current and potential investors land up to know more about your company’s history on profits and losses and learn more about your company’s directors and management.
Must-have elements of an investor website
The landing page should feature a brief overview of your company and also company goals. It is recommended to include an easily downloadable investor presentation on your landing page, and showcase links to recent press releases and events as well as a stock evolution chart. A cleanly designed IR website is crucial here. Strong design and meaningful content that differentiates your company from competitors will create the go-to space for investors to understand your company’s story.
Due to the nature of your company, your investor relations website should prominently demonstrate your corporate transparency and professionalism. The core purpose of your investor relations website is to provide the latest annual reports updated fundamentals of stocks, stock prices, earnings releases, press releases, company presentations, earnings transcripts, filings, and information on dividends which would be linked to more detailed information.
Current investors, potential shareholders will navigate to your corporate IR website at some point for the information they need, even if it’s simply once a quarter to view results or watch a webcast. Regardless if it’s once a quarter or once a day, you need to showcase an impressive investor relations experience.
Corporate events, such as investment banking or industry conferences, as well as quarterly conference calls, are a critical component of telling your story and informing investors of your company’s value. Ensuring that the visitor can leave personal contact information to opt in to an email distribution list to receive regular calendar notifications when a company provides insight into the company, business model, strategy, and latest accomplishments.
Blog or News Page
Current digital trends like news, pictures, new info, blog articles, graphics, charts, as well as videos, and podcasts are powerful ways to communicate complex information and enhance messaging between shareholders and investors.
The press section of your IR website should provide information about your company’s corporate activity. Press release titles embedded with the link to the complete article should be easily visible and categorized by year with the most recent releases appearing first. Each press release should include the contact details of your company’s IR professional. This will also reduce the risk of posting information prematurely through a manual process.
The corporate governance page is often overlooked, but a critical piece of your IR website. Evaluating your company’s leadership, including the management team and board of directors, is an important component of an investor’s diligence process. Shareholders are always going to look for a good return on their investment, but a key factor in one’s investment is confidence in the management team and the principles that guide the company.
Investor FAQ Page
Most companies offer FAQ sections on other areas of their website, but not usually as part of their investor website. It is very important to have the investor FAQ section for better understanding what topics or direction in investing relations the customers and shareholders don’t understand.
If you have a specific investor relations email address or point of contact, offer opportunities for general inquiries as well as investor-specific questions on your IR section. Some companies provide information for their covered analysts, such as their reports, forecast estimates, or contact details. If you decide to provide this information for your investors, remember to keep these details up-to-date.
A more detailed section of the IR website should contain:
- Annual reports, proxies, and shareholder letters;
- Quarterly results;
- CMA announcements;
- Board of directors and senior team.
The successful implementation of an embodied corporate identity program outlook ensures that the shareholders and investors are satisfied and receive all the information on company’s position, market share, core values, central idea, growth patterns, size, corporate culture, profitability, and competitiveness in setting goals.